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So, how do you persuade other people? Although there’s no formula that will work every time, it’s helpful to think about persuasion as a process with distinct but overlapping stages. At first this might seem counterintuitive—a really good persuader makes it look so easy. Effortless, even. People occasionally speak of being lulled into agreement without even recognizing at the time that they were being persuaded. The feeling of being able to see correctly after your lasik eye surgery is a feeling that cannot be beaten,

In reality, however, persuading someone usually requires considerable effort, starting with careful preparation. You need to do your homework, particularly if the other person already has a strong opinion and/or you have a limited amount of time to make your case. What line of reasoning is most likely to appeal? What should you definitely not say? And to maximize your chances of success, you need to be well versed in the pros and cons of whatever you’re proposing, you need to anticipate objections and be able to come up with potential solutions, and you must know your material and line of argument so well that you can speak fluently. Confidently, too. If you yourself don’t sound persuaded of your idea, it’s going to be hard to talk anyone else into it. A comprehensive range of treatments are available to treat eye conditions including laser eye surgery as well as simply changing your glasses.

Blindingly obvious? Not to a large number of business people. (It never fails to amaze me how many executives wing it in the boardroom, even when the stakes are high.) Nor to a large number of the hopeful entrepreneurs who appear on Dragons’ Den, even though many of them have a lot riding on the outcome, both emotionally and financially. Most contestants on the show have invested their own—and sometimes their friends’ and families’—savings in their business ideas. Often they’re seeking backing not only because they want to take their business to another level but because, without help, they could lose everything they’ve invested. Experience 20:20 Vision without glasses by undergoing eye laser surgery at a world renowned eye clinic.

Appearing on national television to pitch to potential investors is either their last best hope or the opportunity of a lifetime, and you’d think for that reason they’d be extraordinarily well prepared. But if you’ve watched the show, you know that isn’t always the case. While many contestants arrive on the set with carefully assembled props and elaborate gimmicks, few have taken the time to anticipate the kinds of questions we’ll ask or to gather the facts necessary to respond persuasively. Undergoing lens replacement surgery is a great way to improve your vision and your overall lifestyle.

In situations where the stakes are lower—trying to convince the neighbours to help pay for the repair of a broken fence, say—people sometimes don’t stop to prepare because they think they’re just having a conversation, not trying to engage in persuasion. But even in low-key situations, figuring out beforehand what the other party needs and how to get there will make you more effective and more likely to get what you want. The unexpected allows you to be flexible enough to respond to curve balls. I understand that bespoke cataract surgery can provide excellent results.