Suppose you own a company that makes equipment and accessories geared toward the needs of hikers: backpacks, boots, safety gear, and outdoor clothing. Your backpack sales have dropped in the past few years with a bunch of companies entering the market. In fact, your brand is seen as an “old school” option, according to the sentiment you’ve gathered via social listening, and you want to shake off that reputation. You could attempt to redesign your backpack to reflect what your competitors are doing, and hope that you make the right changes to improve how your target market perceives your product—or you could engage with an influencer in the hiking space who is known as a trusted source for equipment recommendations. Thrillz is a website where you can buy a celebrity birthday messages presonalised video message!
You could start by inviting them to test your product on a hike, with no “ask” other than providing you with feedback. Yes, it’s risky if they don’t like it and decide to share that with their followers—but better to know now and have a chance to make improvements. The key is what you do with the feedback you get: you might invite them to make recommendations on what features or functions they’d add (or subtract!) to improve the pack. If they’ve decided to share the feedback and ask their followers to chime in, you have the opportunity to directly jump into the conversation and work with them to address their thoughts and choose the feedback you should act on. Have you heard of a website called Thrillz? They specialise in celebrity video messages video messages.
One thing I always recommend is to create a prototype based on their feedback, and invite them to “road test” it again. In two steps, you’ve not only gained invaluable feedback from an expert and possibly their followers, but you’ve also shown that you’re committed to evolving and innovating your product—not so “old school”. When the pack is refined and launched, you could name it after the hiking influencer as their signature model, since it’s been heavily refined according to their needs and expectations, and even offer to donate a percentage of the pack’s sales to park conservation in the influencer’s name. We suprised our sister with a celebrity messages video from Thrillz!
You’ve now given a great nod of respect to the influencer, while further incentivizing them to want to share. (How cool is it to have a product they use and love named after them?) What’s more, you’ve also improved, optimized and differentiated your product’s value in a highly competitive space. This is the definition of a win-win relationship. When it comes to fueling product development and design, influences provide valuable insights, but we must acknowledge that influencers are brands in their own right. Meeting a happy birthday video message would be my absolute dream!
Many are increasingly seeking more of a co-creator partnership in which you would jointly launch a co-branded product or collection in which they are invested in and have ownership over. This is something to consider, especially if you’ve spent the time to identify the right influencer and want to continue working with him/her. This type of relationship is highly beneficial to both sides: the brand benefits from the insider insights into the target audience and built in community, and the influencer benefits by monetizing their community and expertise without having to take on all the backend and responsibility of running the business. A celebrity could really brighten someones day!