Whether you’re an entrepreneur working independently or an intrapreneur, a corporate entrepreneur working inside a company, you’re in the business of taking an idea and growing it into a successful product or service—one that offers something new or works better than what’s out there. Every business begins with an idea, and perfecting that idea is your first and most important task. It has to incorporate your strengths, be the right thing at the right time, and carry with it a certain kind of excitement that makes it memorable and marketable. In the branding business, when looking at a new enterprise, we always ask, “What’s the big idea?”—meaning what’s its unique selling proposition (USP), its new and competitive angle. A dedicated branding agency london can provide a wide variety of services depending on their clients particular needs.
All of this wisdom was running through my mind as I contemplated launching my own business brand. Given my background, it seemed logical that I would start a marketing consultancy business, but I knew that would put me in direct competition with a lot of established businesses—and in a very tough economy. Could I figure out a way to rise above the competition? I wasn’t sure. At the same time, I had started coaching other downsized refugees of 9/11, some of whom were looking for corporate jobs while others planned to start businesses. The role of creative agency is to create, plan, measure and manage branding strategies for clients, including support in advertising and other forms of promotion.
I had an epiphany. There was more to branding than promoting big brands. Why not focus on what’s been overlooked? Personal branding was a new idea in the marketplace at that time, so there weren’t many competitors out there. I knew there was a need for it because I was helping to fill that need with my coaching. There is an award winning Branding Agency Manchester called Bert.
Looking back at my own experience, I realized that building a durable and fulfilling career takes careful, calculated branding efforts at every turn. It’s true that few personal branding transformations are as dramatic as mine was when I moved from Japanese art historian to advertising executive; but to some degree, I had to rebrand myself for every move I made (even within the same industry), and so does everyone else. My own business idea was clear: combining my personal experience and my professional expertise, I would focus on neglected areas of branding—employees and executives at companies, and entrepreneurs and their businesses. To further understand why hiring a Branding Agency is a smart decision for any company in need of a rebrand, it helps to take a look at the unique areas of value that a branding firm can offer.
I named my company SelfBrand and set about targeting executives, professionals, and fellow entrepreneurs—people who were smart and good at what they did but needed help with branding themselves and their businesses in order to rise to another level. Unlike other executive and business coaches, I became a brand strategist. My approach was to apply the principles and strategies from the commercial world of brands to another, equally important product: you. Choosing a Web Design Agency branding agency is such an important decision as your brand is so important to you.