The Complete Guide to Replacing Your Gas Boiler

This is especially the case for boilers that are connected to central heating, as it can cause this to stop working as well. This is another common problem. Youll be able to tell this just by looking at it. This can lead to cracks and damages that cause leakages. Therefore …

more ...

Particapating In Social Media

Think back to our social-media-as-cocktail-party metaphor for a moment. You can't go to every party thrown in your city. There are literally thousands of social networking sites out there, and it is simply impossible to be active in all of them. And once you choose a few parties to attend …

more ...

Unique Selling Proposition

Whether you’re an entrepreneur working independently or an intrapreneur, a corporate entrepreneur working inside a company, you’re in the business of taking an idea and growing it into a successful product or service—one that offers something new or works better than what’s out there. Every business …

more ...

The Creative Process

As a brand entrepreneur, you’ll want to keep your hand in the creative process. You may even come up with breakthrough creative and marketing ideas yourself. As you get involved in creative development, write your ideas out by hand and sketch your visual ideas on paper. With a treasure …

more ...

Will a Hull marketing agency help you reach your goals?

How does your company look to the outside world?

The thing is, how your company appears in the digital world is a large component of the success of your business.

Finding a marketing strategy that works for your business is equal parts science and art.

What is your total marketing …

more ...

Feedback Is Essential

Suppose you own a company that makes equipment and accessories geared toward the needs of hikers: backpacks, boots, safety gear, and outdoor clothing. Your backpack sales have dropped in the past few years with a bunch of companies entering the market. In fact, your brand is seen as an “old …

more ...

Laddering Up Strategy

A brand’s point of difference benefit can also be sustained by a laddering-down or laddering-up strategy. Laddering down involves starting with an abstract benefit and enumerating multiple attribute reasons to believe, which are concrete. For example, Volvo used a laddering-down strategy by introducing a variety of attributes, including anti …

more ...

The Right Price For You

Objections based on price are the most common ones salespeople get. That’s because purchasers are often so focused on the price, they lose track of long-term benefits. When price is objected to, many salespeople play a comparison game, arguing that the fee isn’t so high compared with what …

more ...

Always Be Prepared

So, how do you persuade other people? Although there’s no formula that will work every time, it’s helpful to think about persuasion as a process with distinct but overlapping stages. At first this might seem counterintuitive—a really good persuader makes it look so easy. Effortless, even. People …

more ...

Working With Agents

Let’s start by talking about contracts with agents, because most traditionally published authors start out by securing an agent, who then sends their work out to publishers on submission. Some authors do it the other way around: get a publishing contract first and then look for an agent to …

more ...